Home' Bars and Clubs : BAC JulyAugust 2016 Contents CINEMA
Melbourne bar scene
stalwart The Everleigh
is taking its pre-
to the mainstream,
partnership with Palace
Cinemas. While Palace
Cinemas have been
licensed for a number
of years, cinema goers
are now able to sip on one of the ‘Famous Four’ bottled cocktail range.
The ‘Famous Four’ is of course a classic selection of drinks including a
Manhattan, a Negroni, a Martini and an Old Fashioned. While pre-batched
or bottled cocktails have been kicking around on the bar scene for a while –
think White Lyan in London and Please Don’t Tell in New York to name just
two heavy hitters repping the trend – the concept remains fairly unknown
among mainstream Australian drinkers. Each of the single-serve cocktails is
mixed to the exacting standards of the team at The Everleigh bar, recreating
the experience of a premium serve in a location that isn’t normally
associated with high class bar service.
NEW ON-PREMISE SUPPLIER
Three of Australia’s major on-premise wholesalers have come
together to form 100Proof, a new independent on-premise drinks
specialist. The company is formed from Liquid Mix in Western
Australia; Paramount in Victoria and New South Wales; and Liquid
Speciality Beverages from Queensland. It will be led by general
manager Duncan Baldwin, who previously worked with on-premise
wholesaler Matthew Clark in the UK, before moving to Australia
where he has worked for Westfield and Suntory. 100Proof has said
it will be a “one-stop drinks solution delivering extensive product
ranging, marketing support, staff training and other tools to over
5,000 restaurants, bars and hotels around Australia”.
“The growth of small bars in Australia has brought a new
energy and dynamism to the bar and restaurant culture,” Baldwin
said. “Customers are not looking for the standard fare. They want
a personalised approach that acknowledges their differences
and helps to make their venue be successful and stand out from
the crowd. All venue owners and managers want to deal with
people who share their passion for the bar and restaurant industry
and who understand how different running a bar is to running
In a statement about the establishment of 100Proof, the
company sought to explain that it will be business as usual for the
existing customers of the three businesses involved.
What sets super-premium vodka apart?
Beluga Vodka is one of a kind due to its special natural ingredients and unique production technology. Ingredients for Beluga
Vodka come from the heart of Siberia and include special malt spirit derived from 100 per cent wheat grain as a result of a
natural fermentation process and pure artesian water, various extracts and infusion and Siberian herbs. On the other hand, stands
unprecedented vodka-making technology which includes a "resting period" during which the spirit can mature and achieve perfect
balance. As a result, we receive a product of unmistakable smoothness.
Why is it important for venues to have a super-premium vodka on their list?
The super-premium vodka category is growing rapidly every year, which means the demand is also on the rise. Thus there are more
and more people coming to the venue for a unique drinking experience and highest quality product. Having a selection of super-
premium vodkas speaks for the image of the account and reassures clients of the quality of the service they can get.
What are the common mistakes venues make around vodka and how can they be avoided?
The vodka category should not be simplified down to basic mixtures. Super-premium vodka consumption implies a specific drinking,
serving and pairing ritual which assures a unique drinking experience for the consumer and great value for money. Despite being a
white spirit, high-quality vodka is a complex and self-sufficient drink which has to be enjoyed properly.
What is so special about the 115th anniversary series vodka?
Beluga Celebration is a limited edition Beluga Noble, released to commemorate the 115th anniversary of Mariinsk Distillery which is
the only place where Beluga Vodka is created. This special bottle is our tribute to the century-old factory which carefully preserves the
finest traditions of vodka-making and naturally combines them with a modern approach and innovative technologies. We are proud
to be a part of this history.
What are the fundamentals of vodka and food matching?
Beluga Vodka's taste is refined and complex. Being a gastronomic vodka in the first place, Beluga is perfect in combination with caviar
and other haute cuisine appetisers. When it comes to Beluga food-pairing, the main rule to follow is that the dish should accentuate
and highlight the bright character and exquisite taste of our product and not suppress it in any way.
Is there a signature serve for Beluga?
Beluga Vodka's perfect serve is neat with haute cuisine food-pairing or on the rocks with a touch of citrusy zest notes. The unique taste
and strong character of Beluga Vodka does not require additives. It is perfect and sufficient on its own.
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