Home' Bars and Clubs : BAC MayJune 2015 Contents THIS IS
JAMIE DUFF founded
Stolen Rum in 2010 from
a one-bedroom flat in
Auckland, New Zealand.
The ex-investment bank
lawyer was determined
to not only reclaim his
life but rescues the rum
category from kitschy
branding. Five years later
he has offices in NZ,
Sydney, and the US, and a truly international brand.
What inspired you to start the brand?
I've worked in bars and restaurants since I was 16 and
I love the hospitality industry. I was also a rum drinker,
and always wondered why there were no cool rum
brands that I would be proud to tell my mates about.
My friends were all drinking vodka (it was 2007) or
Scotch and it seemed to be a lot cooler than my rum.
Once I had the idea to start a rum company, I wanted it
to represent my life -- I threw away a good career in law
to follow my dream. Ultimately I wanted to stand for
something, and be my own boss, and hopefully inspire
others to do the same.
Why do you use the tincture approach to creating
your spiced rum?
To create the best possible tasting rum. We use
the best 100 per cent natural oils and tinctures,
sourced from around the world. It's not really used
in the industry -- it's expensive, and old-school.
Most large companies use synthetic flavours. As a
company we take our ethos of appropriation right
through everything we do -- this means finding the
What is next for Stolen Rum?
We've got some really exciting things on the horizon.
But the main thing is our US expansion and some cool
innovation we have up our sleeves.
Why is rum gaining so much popularity as
I think it was just a matter of time as people look
to experiment. Brown spirits are now more popular
than white, globally, so rum rides with that. And there
are now some innovations coming out -- rum is very
versatile, making it accessible to people with a range
What is your favourite way to drink rum?
Neat, or in a classic Daiquiri or El Presidente... Usually
in warm weather and quickly.
ALCOHOLIC DRINKS INDUSTRY WILL
REACH 276 BILLION LITRES BY 2019
EUROMONITOR International has released new data on the global alcoholic
drinks industry. In 2014, total volume growth remained subdued for a
second year at 0.8 per cent, reaching 252 billion litres. North America has
shifted back into focus with total volume growth at one per cent, up from
0.3 per cent in 2013. China grew 1.2 per cent, which is among the lowest
growth since the 1990s. Russia's on-going macro and geopolitical stress
has culminated in a decline of 6 per cent in 2014. Key findings from the
new research shows that the move from white to brown spirits continues
with bourbon, Irish whiskey and Japanese whisky seeing volume rises
of 5, 8 and 7 per cent respectively. Craft beer continues to rise across
the globe, while cider enjoyed solid total volume growth of nearly 9 per
cent globally. To learn more about Euromonitor International's alcoholic
drinks research visit www.euromonitor.com/alcoholic-drinks.
APPARENT ALCOHOL CONSUMPTION
HITS A 50 YEAR LOW
AUSTRALIANS are drinking less alcohol overall than any time in the
previous 50 years, according to figures released by the Australian Bureau of
"There were 9.7 litres of pure alcohol available for consumption in 2013-14
for every person in Australia aged 15 years and over," says Louise Gates. "This
is the lowest level since the early 1960s."
The pattern of alcohol consumption has changed significantly. While beer
made up three quarters of all alcohol consumed 50 years ago, the category now
makes up just 41 per cent.
Over the same period wine's share has increased from 12 to 38 per cent, with
more white wine than red wine consumed -- 270 million litres verse 190 million
litres in 2013-14.
And while full strength beer remains the most popular type, accounting for
around three quarters of all beer in 2013-14, mid strength beer is gaining ground
at 19 per cent.
In other categories, spirits increased from 13 per cent of all pure alcohol
consumed in 1963-64 to 19 per cent in 2013-14. Cider also accounted for a small
but growing proportion, with a two per cent increase in 2013-14.
• 45ml Stolen Spiced Rum
• 30ml Galliano Ristretto
• 30ml espresso
• 10ml coconut syrup
• 10ml agave nectar
• Pinch of sea salt
Method: Shake with ice and strain into the
glass. Garnish and serve.
Garnish: Coffee beans
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