Home' Bars and Clubs : BAC MarchApril 2015 Contents GREY GOOSE'S TASTE BY APPOINTMENT
With an increasing level of health
consciousness apparent in drinking trends,
vodka is the obvious choice for calorie counters.
Likewise organic vodka is an area that is expected
to expand. Though not new -- Australian brand
Vodka O has been in the space for a number
of years -- the trend is expanding hand in hand
with the consumer-driven push for transparent
ingredient labelling. It is a unique point of
difference that can be translated into over the
bar sales. Longleaf Australian vodka is distilled in
the Hunter Valley using certified organic vodka,
organic hand-picked Sri Lankan Ceylon tea and
pure Australian rainwater. Likewise new local
brand Small Mouth Vodka uses organic ingredients
and a traditional copper pot distillation.
2CRAFT & PROVENANCE
The craft spirits space is expanding as
consumers increasingly look to support
boutique producers that detail exactly where
their raw ingredients are sourced. According to
Russ McFadden, bar manager at Gazebo, while
marketing gimmicks may still drive some to
purchase, drinkers are now savvier than ever.
"People are now looking at provenance, raw
ingredients and method," he says.
Archie Rose, Sydney's new distillery is creating
its vodka with neutral wheat spirit from Nowra,
on the NSW South Coast.
English vodka Chase, is single estate -- the
potatoes are grown on the same property where
the spirit is distilled and bottled -- a unique
proposition for drinkers.
WA-based Hippocampus Metropolitan
Distillery creates its craft vodka with ingredients
sourced from biodynamic wheat farmers Jamie
and Rodney Frost in Dumbleyung. According
to distiller Alex Poulsen craft spirits are a step
back toward more traditional methods of
production with the focus firmly on the quality
of the product rather than the volumes that can
According to Laura Thompson, Brand
Manager -- Innovation Brands at William Grant &
Sons, "Consumers are looking for new and exciting
brands which have depth and personality. Listing
new brands will evoke curiosity and help to build
the profile/credibility of a venue." Icelandic brand
Reyka not only has a strong brand heritage -- it
is the first vodka distillery in Iceland -- it has
impeccable environmental credentials. As well as
utilising the local environment -- including local
Arctic spring water and local volcanic lava rocks
for filtration -- the Reyka Distillery is one of very
few in the world that is geo-thermal powered,
using volcanic activity. This means the distillery
produces zero pollution, preserving the natural
atmospheric and water purity of the area.
Local ultra-premium vodka brand Alaskan
Rock has invested in the creation of a
striking bottle that is in itself a selling point.
"We can all recognise a bottle of Tanqueray Gin
because it's so iconic," says Nadia Santomaggio,
Director. "We are really interested in producing an
iconic looking glass vessel that's going to really
draw people's attention."
Each bottle is subtly different -- the work of
artisanal Mexican glass blowers -- and is hand-
labelled and numbered with every detail visually
reflecting the ethos of the brand. Not to mention
the thing weighs around two kilos when full -- a
viscerally weighty reminder of the price tag.
Hippocampus is working with the trade
to create a signature drink in each venue
that stocks its vodka. Poulsen reports that The
Classroom in Perth are working on innovating a
"craft vodka lime and soda" style drink. The brand
is then providing marketing support to the venues,
promoting them -- and of course the signature
serve -- across social media channels.
Alaskan Rock is not only produced by
a great local distillery -- Lark was just
awarded the top gong at the Australian Distilled
Spirits Awards -- its base is malted barley, creating
a delicate difference in the taste profile. Though
not singular it is unusual. Brands include Finlandia,
Sipsmith and some guys in the US producing
something they call single malt vodka.
7NEW FLAVOURS & MIXERS
Icelandic vodka brand Reyka designed a
small batch of exclusive Icelandic Reyka
Bitters designed to complement the flavour
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